Hello everyone! I'm Daniel, a member of Neon 51, and today we want to share our experience using neon lights to decorate a commercial space with you. If you're looking to grab the attention of potential customers and provide a unique experience and ambiance in your establishment, I'm sure this article can help you. With these tips, we aim to share our experience and knowledge in the world of neon lights, combined with the concerns our clients express, to achieve the best possible solution, so we hope this knowledge "pill" will be helpful to you 😊 To achieve this, let me tell you that neon lights are a perfect element for this, and it's not just because we say so. Many establishments use them as one of the main elements of their decoration, often making them visible from the outside to attract the attention of passersby. (We know firsthand that this is key for any business; we also have to manage our own 😉). In this article, I'll share with you 10 tips that, based on our experience, are foolproof and essential to help you highlight your commercial establishment and attract more people. Let's get started!
Define the message you want to convey
Before contacting companies that manufacture neon lights, it's crucial to have a clear idea of the message you want to convey. Do you want your establishment to be modern and sophisticated? Or do you prefer a retro and nostalgic atmosphere? Define the style and tone of your business, and the neon lights will bring this vision to life. You can order a phrase that conveys your establishment's values, maybe its logo, or a symbol that represents it. Typography is also very important. You can use fonts that convey seriousness or maybe something more informal, but also neutral. In our Live Customizer, you can find some ideas if you're not sure yet.
We'll repeat this phrase often throughout the article, but it's very important. The message you convey must be consistent with the decoration and what your establishment wants to communicate to your customers. If your establishment has an informal touch, use informal phrases, but if it's formal, you might use phrases in English or something similar.
Colors are essential
Colors are fundamental when working with neon lights, and it's important that they match the decoration of the rest of the establishment. Make sure to choose tones that correspond to your brand's identity and attract the attention of passersby. Warm colors like red and yellow can create a sense of urgency and excitement, while cool tones like blue or white can convey calm and elegance.
Strategic placement
Placing neon lights in the right place is essential to maximize their impact. Think about the strengths of your commercial establishment and how neon lights can highlight them. Whether it's on the facade, the sign, or inside the establishment, make sure the neon lights are visible and catch the attention of those passing by.
Powerful phrases and words
Words have power! And we've already covered this in point one, but you should use short and catchy phrases that reflect the essence of your business. You can opt for your brand's name, a catchy slogan, or even a word that represents what you offer. Simplicity is key so that the message is easy to remember. And as always, they must make sense with what your establishment wants to convey.
Custom logos and designs
If you want to give a distinctive touch to your establishment, consider creating custom neon lights with your logo or a symbol representing your establishment. This will not only set you apart from the competition but also reinforce your brand's identity in the minds of customers. If combined with an element like a vertical garden and good lighting, this can be one of the highlights of your establishment.
Ambient lighting
In addition to highlighting specific aspects of your establishment, neon lights can also be used to create a pleasant atmosphere, and this must make sense with the rest of the establishment's lighting. If there is very bright lighting, it is likely that the neon lights will not stand out as much as if there were softer lighting. Add neon lights to strategic points to softly illuminate and create a warm and welcoming atmosphere throughout the space.
Play with shapes
Neon lights are not limited to just words or logos. Try different shapes and silhouettes that correspond to your business's theme. They can be abstract figures, icons related to your establishment's theme, or even geometric shapes that bring a modern touch. You can also combine text with logos or vice versa.
Combination with other decorative elements
To achieve balance in decoration, combine neon lights with other decorative elements. From vintage posters to artistic murals, and even vertical gardens, an option we highly recommend and that you can easily acquire at stores like Leroy Merlin or even Wallapop, combining different elements will add more depth and personality to your venue.
Intensity control
The brightness of neon lights can be adjusted to create different effects. During the day, you can decrease the intensity so that they blend seamlessly with natural lighting, while at night, you can increase their brightness to make them the undisputed protagonists.
Creating interactive experiences
Why not turn neon lights into an interactive experience for your customers? You can design a mural or wall with neon lights that customers can customize, take photos, and share on social media, creating a fun interaction and, at the same time, encouraging your customers to provide free advertising for your business.
In conclusion, decorating with neon lights is a powerful way to bring your commercial space to life. With these 10 tips, you'll be able to create a joyful and attractive atmosphere that will encourage your customers to come back again and again. So, go ahead, light up your business, and let it shine with neon lights!